Google recently made significant update on its ranking algorithm, dubbed the promotion of community. Many webmasters have been left scratching their heads, wondering why their sites no longer appear on search terms that were previously ranked also gained from the circulation. What can be done in the aftermath of how you can protect yourself from future updates?
First, some history. What is the Google algorithm update?
Google, like other search engines algorithm is used to determine the order of the search engine results pages (SERPS). This algorithm consists of over 100 factors used to determine the ranking of the page. The reason for Google should continue to update this algorithm is a ruthless fight against search engine optimisers who understand the algorithm of factors, and then try to exploit them to earn a high score. This usually results in the use of low quality, or "spammy" pages, which are not relevant to the user and therefore the results did not want to give that-Google.
Historically, there have been a series of algorithms called code - Update Tepota brought great traffic for sites, such as Florida, Gladys, and bourbon. These updates see all the events right to hammering and websites has not changed. So what happened?
It is still too early to see what exactly happened, as the update is still ongoing and will take a little longer to settle. Webmasters that they have a sense of crushing complained that lose business, mainly due to the loss of traffic from Google ratings. So remember - Google provides search results for free and does not owe you anything! Relying exclusively on the free movement of Google to keep alive your business strategy is misguided at best.
Think of other search engines that can deliver quality traffic. With little effort and MSN-Yahoo! Both of them can send targeted visitors to your site, especially with MSN is easier to optimize for competitive conditions for converting statistics to send traffic to your site. Ask Jeeves appeared in 4 the most popular search engine, and it is worth watching.
Look for Web sites that you can apply your. Many websites get a great movement of their conversion directly from links to other sites, although revenues from those sales are greater than the cost of advertising, so you should invest. Important sites that complement yours and those providing similar services when looking for these opportunities.
We have a pay-per-click campaign. Some people noses to pay for the movement but consider the ROI of your campaign and the original cost. If you can find the right balance between the CPC and the exchange rate that this method may prove more profitable. With PPC, you are not at the mercy of the algorithm updates. And consider the cost of personnel associated with optimization for organic results before considering the "free".
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