Does your business depend on the continuous generation of new leads? If yes, then the techniques of Attraction Marketing will prove indispensable for you. These simple yet powerful techniques will help you to attract leads like iron filings get attracted to a magnet.
You may have already discovered the limitations of conventional ways of trying to dial up phone numbers from a list and getting discouraged on encountering a disinterested prospect or realizing that your relatives and friends are irritated by your sales talks. TV and Radio is far too expensive. However, if you want to succeed in your business, then you cannot afford to give up but must think out-of-the-box.
Attraction Marketing, on the other hand, turns the orthodox techniques on its head. It is based on the psychological insight that people do not like to be sold to but will buy if they are attracted to the product. Some key points which you must consider are:
1. Choosing the right target segment - This can be done firstly by understanding the product that is to be sold and secondly by studying and understanding the psychology of the potential buyer.
2. Creating the right positioning - You must position yourself among the members of the target audience as a subject matter expert. You might be an amateur but it is important to be perceived as a knowledgeable person.
3. Being visible in the right places - You must ensure that you are visible at those places frequented by the members of your target audience.
4. Get a go-ahead from the prospect: Taking the prospects permission does not intrude on his psychological space and he will be more willing to listen to what you have to convey about your products.
5. Providing the right bait - People are attracted to freebies and trial offers. You must offer freebies, trial packs, money back guarantees or a low risk product trial (E.g. $1 for a 30 day trial) as bait.
6. Make regular contact " Once the prospect has given his permission, you can keep in touch by sending out communication through email, postal mail, instant messaging or SMS, reminding him about your products in subtle ways. Using this method, the chances of converting him into a customer increase dramatically.
So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.
You may have already discovered the limitations of conventional ways of trying to dial up phone numbers from a list and getting discouraged on encountering a disinterested prospect or realizing that your relatives and friends are irritated by your sales talks. TV and Radio is far too expensive. However, if you want to succeed in your business, then you cannot afford to give up but must think out-of-the-box.
Attraction Marketing, on the other hand, turns the orthodox techniques on its head. It is based on the psychological insight that people do not like to be sold to but will buy if they are attracted to the product. Some key points which you must consider are:
1. Choosing the right target segment - This can be done firstly by understanding the product that is to be sold and secondly by studying and understanding the psychology of the potential buyer.
2. Creating the right positioning - You must position yourself among the members of the target audience as a subject matter expert. You might be an amateur but it is important to be perceived as a knowledgeable person.
3. Being visible in the right places - You must ensure that you are visible at those places frequented by the members of your target audience.
4. Get a go-ahead from the prospect: Taking the prospects permission does not intrude on his psychological space and he will be more willing to listen to what you have to convey about your products.
5. Providing the right bait - People are attracted to freebies and trial offers. You must offer freebies, trial packs, money back guarantees or a low risk product trial (E.g. $1 for a 30 day trial) as bait.
6. Make regular contact " Once the prospect has given his permission, you can keep in touch by sending out communication through email, postal mail, instant messaging or SMS, reminding him about your products in subtle ways. Using this method, the chances of converting him into a customer increase dramatically.
So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.
About the Author:
Angela Giles is the published Author of the Inside Scoop Review and believes that health is the key to maximizing your wealth. More Info on Usana Click here for article submissions.
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