Need an Affiliate Program? Listen to GCF Marketing

By Glenn Fraley

To try to get some help out there to those seeking it for setting up affiliate programs to promote their products in response to many emails. Glenn Fraley of GCF Marketing tells us these key concepts to keep in mind.

When it comes to marketing your products, you're going to need an effective strategy to advertise what you have for sale. Joining an affiliate program is definitely one of the best ways to accomplish this. However, you may already be in business and, for one reason or another, you've decided that you would rather do the affiliating on your own. Or, if you're just getting started, you may have the independent spirit that tells you to do it for yourself or not to do it at all. In either case, you can start your own affiliate program to market your products on the internet. Let's look at how it can be done.

It would be really hard for you to try to sell maps on a website that had mainly conversations about southern living styles. You need to focus on finding websites that will promote traffic open to viewing your product that you have for sale. So, instead of contacting a website discussing whale tracking when you sell trolling motors, you want to find websites that are about fresh water fishing, or boats and accessories since these will be more suited to give you the traffic of potential buyers of your merchandise. They key concept to grab onto here, is that you must have matching like for like and creating a list of potential affiliate marketers.

After your research is done and you have developed your list there is a few more steps to take. You should focus on a very strong sales letter to be sent out for the webmaster of each site you have chosen. So, when you begin to write the letter out, make certain that the selling points are included for your proposal, along with information on what commissions you are paying the webmasters for their generated sales they make for you. Proof, proof, proofs this letter. Proofread carefully, this is your one time chance to form a good impression with the webmaster. Now, send your letter to the webmaster.

So, either of the following here will work. You just need to decide if you want to handle full responsibility of tracking sales generated with the commission amounts to pay, along with cutting and sending out the checks. Or if you want to enlist the services of an outside third-party affiliate tracker. The outside company will handle all of the tracking and distribution of the commissions for you.

No matter which way you choose, running your own affiliate marketing operation to sell your products will give you the control over where and how the advertisements are placed, and over who will be directing traffic to your site. Be aware, though, that this is more work than having an affiliate program run it for you. But if you know what you want, this is how it's done.

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