Mare The Most of Your Article Marketing

By Michael Fleischner

If you're doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing.

In this article, I will give you some article writing and submission guidelines that I've personally used to enhance the overall effectiveness of my submissions and guarantee that articles are placed on web pages with a high Google PR.

Article marketing gives your article content a life well beyond a single listing. Website owners visit article directories to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it's submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided them.

Make Sure Your Article Is More Than 500 Words. Too often I see valuable content that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that sites that do not count prepositions still measure more than the minimum.

Construct Your Article Around A Specific Keyword Phrase. When you write an article about a particular topic, select a keyword phrase that helps to promote your website or service. The result is that search engines find your content easily based on the keywords you've used.

Create A Strong Headline. By developing a compelling headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.

Submit Your Articles To Article Directories. To get the most from your article marketing, look for top ranked article web sites using some type of article submission tool, software, or application that can provide an indication of a web sites age or Google PR. By doing so, you'll be able to spend more time submitting to web sites that can provide real value to your article marketing efforts.

Use Article Submission Software. There have been a tremendous number of improvements in the area of article marketing during the last two years. The market offers a number of article submission tools that can automate or semi-automate the submission process. Although nothing can fully replace authoring your own content, article submission can be made easier with the help of article marketing software and technology.

Submit Your Articles To Top Sites. Don't waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.

Article marketing continues to be a great way to improve your websites search engine ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your site a great deal of value.

If you're doing business on the Internet then you are someone who considers article marketing as an important part of your search engine optimization strategy. Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic significantly over time.

About the Author:

No comments: