The web has to offer many new ways to do business. It gives your business access to millions of potential customers around the world, 24 hours a day and 7 days a week.
Technology evolves and business has to change. If you can't keep up, you are bound to fail. The biggest change in the Internet technology is the appearance of social networks. It has change the way people interact, it has created communities and the Internet is no longer just a information exchange medium.
Communication with your customers is not a new idea in business. To be successful a business has always had to listen and respond to their customers - communication is key. However to establish such communication has always been a difficult task. The methods used to do that are time consuming and expensive. Every business has their methods which aim to make that process as efficient as possible but it's nowhere near perfect.
The Internet as medium has already given the means to establish such communication. It has become a standard and a must for anu business in order to survive, therefore it's no longer enough to dominate your competition. Social network have created the new opportunity for those business that are innovative and react fast.
In social networks, we have a live, vibrant and responsive community. It is as easy to communicate as in a party with friends. That's in essence a dream of every marketer. To have a hungry crowd at their finger tips, to know what the crowd wants and to be able to give that to them any time.
As good as it sounds, though, there are obstacles a marketer must defeat. Finding the right communities and establishing a relationship with them is a difficult task. the big social networks have strict rules that limit the freedom to do business, and creating a private network takes a lot of effort and time.
Technology evolves and business has to change. If you can't keep up, you are bound to fail. The biggest change in the Internet technology is the appearance of social networks. It has change the way people interact, it has created communities and the Internet is no longer just a information exchange medium.
Communication with your customers is not a new idea in business. To be successful a business has always had to listen and respond to their customers - communication is key. However to establish such communication has always been a difficult task. The methods used to do that are time consuming and expensive. Every business has their methods which aim to make that process as efficient as possible but it's nowhere near perfect.
The Internet as medium has already given the means to establish such communication. It has become a standard and a must for anu business in order to survive, therefore it's no longer enough to dominate your competition. Social network have created the new opportunity for those business that are innovative and react fast.
In social networks, we have a live, vibrant and responsive community. It is as easy to communicate as in a party with friends. That's in essence a dream of every marketer. To have a hungry crowd at their finger tips, to know what the crowd wants and to be able to give that to them any time.
As good as it sounds, though, there are obstacles a marketer must defeat. Finding the right communities and establishing a relationship with them is a difficult task. the big social networks have strict rules that limit the freedom to do business, and creating a private network takes a lot of effort and time.
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There are, however, solutions for businesses, such as Niche Socializer, to allow them to take advantage of social marketing.
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