Why Email Follow-up is Important in Your Home Business

By Farid Beck

Are you prepared to learn a very important tip in network marketing? The follow up is where the money is!

Most people will not sign up the moment you show them your business plan, no matter how profitable it may appear to be, online or offline. This is a fact that will never change and you will need to follow up a prospect a couple of times before you can sign them up or sponsor them.

Just take this little quiz:

Among all the tasks, which of the following gives you money?

- Generating Leads - Calling Your Prospect For The First Time - Showing The Plan - Follow Up

Obviously it is the follow-up. Even the least amount of time spent on following-up with a prospect will still generate MORE MONEY compared to time spent on the other 3 tasks. This is in line with the 80/20 rule where 20% of the acual work generates 80% of the results. This is scientifically proven in everything that people do.

Now, there are many ways you can execute the follow up. You can drive out and meet people and ask them what they feel about your network marketing opportunity, or you can use emails to try and connect with them.

An autoresponder is one of the best tools you can use to automate this follow-up process. On the Internet, here is what you can do:

- Generate leads from blogs, organic search, pay-per-click advertising, banner advertising, forums or Facebook.

- Drive those traffic to a lead capture page and capture those leads by offering them a free E-book or newsletter. This is to legally bribe them into joining your newsletter and your mailing list.

- Use a series of follow up emails. Heres what you should focus on. You must give them valuable information in your newsletter. Do not try and sell them things on the first contact. Offer them tips on how your product can help them or how your network marketing business can help them to solve certain problems in their lives. Soft sell them regarding your opportunity using a period of 7-10 days because you want them to get to know who you are. You can use follow up emails to help you to build rapport.

- Finally, pitch your network marketing business once you feel that they are ready. You can also send them personal messages to ensure them that they are not receiving mail from a robot.

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